FIRST BITE & FIRST CARE
Preventing Food Allergies & Atopic Dermatitis
in At-Risk Infants
First Bite and First Care provide precision care solutions to infants at risk of developing atopic dermatitis or food allergies. We couple advanced analytics and preventive care consumer products to provide a comprehensive solution for identifying and treating at-risk infants.
Atopic Dermatitis
Affects about
20%
of the population
Increased
2-3
fold in
industrialized countries
over the last 25 years
Leads to itch, inflammation, red lesions and has numerous health implications
Food Allergies
Affects up to
10%
of the population
More than
2M
U.S. children
have had at least one severe
or life-threatening food allergy reaction
Treatment for anaphylactic reactions to food rose nearly 400% over the past decade
MYOR is the first to predict and prevent atopic dermatitis and food allergies, thereby improving health and saving unnecessary pain and expenses
Advanced analytics for risk assessment
MyOR’s revolutionary predictive algorithm identifies infants at-risk of developing atopic dermatitis and food allergies:
13M
data points
Over
120
clinical studies
Identified crucial set of
28
variables
How does it work?
1
Newborn baby
is tested
-
Noninvasive measurement of the skin barrier functionality
-
Collection of complementary data from the baby’s parents
2
Feed data
into App
and assess risk
Advanced analytics to determine baby’s probability to develop atopic dermatitis and food allergies using an AI-empowered algorithm
3
Early introduction of precision preventive care
Once baby is found to be high-risk, parents are offered an educational package and care package with products to dramatically decrease the chances of developing atopic dermatitis or food allergies
Precision Preventive Care Products
First care
For the prevention of atopic dermatitis
MyOR recommends Cura+ for babies at high risk of developing atopic dermatitis. Cura+ has a dual mechanism: prevents atopic dermatitis it strengthens the skin barrier and supports healthy microbiome, both were found to reduce the risk of developing atopic dermatitis.
Simpson et al., Journal of Allergy and Clinical Immunology, 2014
Horimukai et al., Journal of Allergy and Clinical Immunology, 2014
Sahu et al., Pharmacology & Pharmacy, 2013
First Bite
For the prevention of food allergies
MyOR recommends First Bite, a peanut snack for the early introduction of peanuts, to babies at high risk of developing food allergies. Studies have shown that early allergen introduction dramatically reduces food allergies.
Du Toit et al., The New England Journal of Medicine, 2015
